ROUTE AFull product buildHighest product depth; longest window.
ROUTE BScoped configurationFastest route with durable entitlement.
ROUTE CService-backed bridgeImmediate value with operating obligation.
ROUTE DPhased commercial commitmentContracts the demand while delivery expands.
NO ACTIONAllow demand to decayCustomer pull expires.
USAGE + DEMAND

Evidence of pull

Product usage, customer requests, value and timing.

PACKAGING + ENTITLEMENT

What can be sold now

Configuration, commercial amendment and delivery boundary.

ADOPTION + VALUE

What must hold after signature

Delivery capacity, activation, usage and expansion confirmation.

ROUTE AFull product buildMaximum product purity; often misses the expansion window.
ROUTE B · SELECTEDScoped configurationUses existing capability, exact entitlement and bounded implementation.
ROUTE CService-backed bridgePreserves timing while product capability reaches durable state.
ROUTE DPhased commitmentContracts the economic state in stages against delivery milestones.
NO ACTIONDemand expiresCustomer attention moves, budget closes or a competitor captures the need.
DEMANDUsage + pullCustomer evidence establishes the expansion signal.
PACKAGEWhat can be soldProduct, service and entitlement boundaries become explicit.
AUTHORITYCommercial termsPricing, legal and delivery commitments are released.
CONTRACTAmendmentScope and economics enter signed state.
DELIVERYCapacity + launchImplementation and customer readiness move.
ADOPTIONExpansion holdsEntitlement, usage and non-reversal remain observed.
Bring us the revenue